Why Was FKA Twigs’s Calvin Klein Ad Banned in the U.K.?

[{"selector":"#anim-90652933-65f6-4ea0-964f-ecc5a6c544ae","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d792db73-7503-4a5f-b5f8-f1a6c672c5ba","keyframes":{"transform":["translate3d(0px, 180.19326%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-aad205c2-8386-451a-a2eb-2c650e4c4893 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-3.552713678800501e-15%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] FKA twigs has responded after a Calvin Klein advert was banned for presenting her as a "stereotypical sexual object".

[{"selector":"#anim-52e16347-57c3-4427-9aa2-2f5ac6ebd7a6","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1989af65-fc01-42af-abad-95cb3d6f6658","keyframes":{"transform":["translate3d(0px, 163.06104%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9c8b05c6-09bb-4463-9670-c436a776c874 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(31.25836295496514%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] A UK regulator found the poster - featuring the singer just wearing a denim shirt - was likely to cause serious offence by objectifying women.

[{"selector":"#anim-b472738a-87d3-4381-ba98-48cc4aab2667","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fd1263e8-10df-496d-9e6c-395278e1691e","keyframes":{"transform":["translate3d(0px, 155.77629%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3bb2ee4b-ad3d-4e78-adbf-26c29c5d4503 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(15.074999788076454%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] In the advert, FKA was wearing a denim shirt drawn halfway around her body, showing the side of her buttocks and half of one breast.

The ASA found the image "placed viewers' focus on the model's body rather than on the clothing being advertised".

[{"selector":"#anim-2fa10c93-7e8a-4bb5-9268-53b80f3a2d7f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-29afb75a-b7e1-4773-bef3-a8d3ac306a23","keyframes":{"transform":["translate3d(0px, 151.23900%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5ba2da93-de59-4f78-a924-2f24826de638 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(24.209374843503486%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}]

In her response, FKA twigs wrote: "I do not see the 'stereotypical sexual object' that they have labelled me.

[{"selector":"#anim-4d98dedb-f129-4fe6-a02c-c44935680642","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-27b62613-8358-4a3d-9722-3332d7465f89","keyframes":{"transform":["translate3d(0px, 138.08432%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6c06e349-448c-4e73-90b7-29e8d59c0fb7 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(15.183423701777846%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}]

Defending its advert, Calvin Klein said it had been similar to those it had been releasing in the UK for many years.

[{"selector":"#anim-b7a542d8-81c2-4710-83b2-c95d3eb0d05e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2a7baad5-d300-4f3f-9bfb-fa6db9169c2e","keyframes":{"transform":["translate3d(0px, 150.51959%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-64ced0a1-789f-4fb3-acdb-0044fe8a18fe [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(12.518749772565224%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}]

Also Read Our Other Posts

[{"selector":"#anim-13b7e442-0bfc-428f-9c9d-459c521a7672","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-24298fd9-951f-4b84-b01d-93caff4cf56a","keyframes":{"transform":["translate3d(-180.8917%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e22acf35-4bf9-4ca0-974a-2a2240502976","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-26184057-5112-46ea-8a84-340ffad130eb","keyframes":{"transform":["translate3d(-129.84496%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Learn More

Why Was FKA Twigs’s Calvin Klein Ad Banned in the U.K.?

17 january 2024

The ASA found the image "placed viewers' focus on the model's body rather than on the clothing being advertised".

In her response, FKA twigs wrote: "I do not see the 'stereotypical sexual object' that they have labelled me.

Defending its advert, Calvin Klein said it had been similar to those it had been releasing in the UK for many years.

Also Read Our Other Posts